When it comes to changing the auto dealer CRM, it can really impact the overall working of the dealership. Nowadays, changing the automotive CRM software is the second major step undertaken in a dealership and just changing the DMS or Dealer Management System is the second largest expenditure to be made. Making such a major switch has never been a smooth journey for any dealership. There will be challenges in every turn. So, to make this process go a tad bit easy on you, follow these steps:
- Use the past CRM training at the auto dealership in order to lay a solid base.
When dealers switch the CRM auto dealership software, a trainer visits the dealership for a particular time period which is negotiated at the time of sale. When the trainer leaves the dealership, it means that the training has been accomplished but, in no way is the dealership is fully acquainted and enlightened with the full functionality of the CRM. Training just helps in laying a foundation for the future education.
- Mandate the extra off-site training for key staff members
Probably the ideal way to build a base on that implementation training and get all your staff members enlightened is to get them off site for the same. If the automotive CRM Company doesn’t provide education at its corporate office, then we won’t recommend you working with that company. Getting your key management off site helps in preventing the pitfalls of the training in the showroom and lets them to delve into the software.
- Designate only the reliable staff as in-house trainers
If it were up to us, we’d delegate two people as in charge of becoming pros with the CRM software that will bear the complete customer base. But, if you are delegating it to a single person, it’s still better. The perfect candidates for these are the ones with low turnover, have experience in technical field and can accomplish difficult tasks like a pro. They will be deemed the admins of the most costly and essential piece of your sales process. Never take this job position lightly or else your staff will have the info to your customer base. The admin’s duty is to become a pro at the dealership software and keeping themselves apprised with the new functionality, training the new personnel and troubleshoot and address the issues if they arise.